our history

It all started with two young Danish guys, Claus and Søren backpacking through the world.

The Founders

Søren and Claus had just finished high school, and with a combined experience of an empty bowl (as in zero!), they took on the world with an open mind. It was a fantastic adventure with quite a few surprises along the way, which probably could have been avoided with a bit more planning. Regardless, they both believed that this was the trip that laid the foundation of what Dymak is today: a transparent company without prejudice towards other cultures but let’s get back to this a bit later.

The team

Fast-tracking to the start again, Søren and Claus decided to go into business while traveling in Malaysia. Their friend, Keld Kjeldsen, joined them, and together they based their company on their dynamic view on life and their surnames back then. They came up with the name Dymak by combining “dy” from dynamic, “m” from Madsen (Søren’s surname), “a” from Andersen (Claus’ previous surname), and “k” from Kjeldsen (Keld’s surname). They still needed to come up with a business plan. But after random tests on pillow-trade, sport event planning, exotic fruits, etc., Keld jumped ship, which no one could blame him for. Left behind, Søren and Claus decided that a more strategic approach could be handy, so they took a look at Danish core competencies, which would neither require money (we had none) nor knowledge (we were low on fuel on this end also). They came out with Danish furniture, and we managed to catch some good deals selling it to Malaysia.

How we started

We are now in 1999, and Søren ́s dad owned a plant nursery. They had long complained about the high prices on upgrades for his plants. They (mostly Søren) took on the challenge and found a guy to help them solve their dad’s problem. His name was John, and he was one of the biggest importers of florist articles in Holland. They became his agent in Denmark, and for the first time since the kick-off three years back, they earned an average Danish salary.
The time as agents was a good learning experience, but after a few years, Esber Thisen, also a friend from high school, joined the team, and they decided to cancel the agency contract and establish a real wholesale company. It proved to be a good decision, and Dymak soon won several prizes as one of the fastest-growing companies in Denmark.


Back in 2010, Esber moved on to new adventures, and not too long after that, Søren took on the task of getting Dymak started in the US. He did so with great success, and today Dymak is regarded as a market leader within customized plant upgrades to growers around the globe.
With a job well done in the US, Søren decided, as Esber a decade earlier, that it was time to explore new possibilities, and he left Dymak with Honors in 2018/19. With one guy left, Claus took on the task to re-define Dymak. A big re-organization was not needed, but with such a large market share in the “grower-business”, any significant expansion of Dymak would require a look at new business opportunities. And here we are, present day, still testing these new opportunities and what A Good Day at Work this is.