Successful Retail Strategy: The value in community

Value is the key to community. You know what your store’s values are, but have you looked into what your customer’s values are?

Omnichannel customer journeys creates community

By looking into what items your customers purchase, their journey throughout the store and website, you can create unique data about your customer segment’s values. By having your target segment’s details down to the t, you can create store environments with relevant products of the right quality in their desired price range. With this data, you can enhance your customer’s journey by clearly communicating your values directly via tags and product selection. If you have a private label, you should also consider how you package your products to match customer values, whether in the design, material, or the number of products in a package.

The customer journey arent always offline. Keep in close contact with your customers through customer apps, newsletters, and targeted social media ads.
These features offer an extra layer of convenience and peace of mind for customers when shopping in-store and online. In the app webshop, offers, receipts, and fx benefit points are gathered all in one place. Through your desired channels, you can communicate your values directly to the consumers fx supporting a cause by which the local communities have been affected and promoting it on apps or social media. By supporting causes close to customers’ values, you create a closer personal bond with consumers, which makes them come back, time and time again.

Key action points

So how can you implement value into your existing store? Below we have gathered four key action points that will help your retailer business add value and increase sales. 

  1. Speak to the values of your customers. Finding products that appeal to your customer’s shared values by listening to customers’ concerns will align your business with your community.
  2. Consider customer’s cash flow, not just product value. By looking at your customer’s behavior, you will see whether your customers shop in bulk or individual products per trip, which can tell you how to promote and or package your products. 
  3. Keep it basic. Customers search for value. Make sure to display any offers and product pricing well in-store and online. 
  4. Listen to the data. Trends and shifts come and move quickly, be sure to keep an eye on the data and lean into the insights it provides, to not miss out on anything relevant.

Successful Retail Strategy: The value in community